Network Philosophy

The benefits of Globalisation do not have to be the exclusive domain of large multinational companies.

If companies are given straightforward and low cost access to potential partners all over the world, Globalisation can be an opportunity for everybody – no matter what size the company or where they are based.

The requirements of businesses seeking overseas partners are often too specialised or technical to benefit from traditional approaches to cross-border trade support.

The businesses themselves are therefore the best qualified to identify the partners they need.

Advice and support for cross-border trade is often limited by the national or regional loyalties of the organisations providing the information.

Businesses need to be market driven and equipped to respond to opportunities wherever they arise.

Regional promotion agencies can provide invaluable support when entering a new market. However, i9t should be measured with the fact that their motivation for attracting you to their market is not driven primarily by your business objectives. Their marketing information often makes it difficult to differentiate between a genuine opportunity and regional hype.

When developing an international strategy, businesses need direct contact to their counterparts and potential partners in as many markets as possible first. Once a strategy is established they then need easy access to the most appropriate public sector agencies.

Within a network, the businesses that make up the community are best placed to judge the quality of member businesses.

A genuine business network can therefore form the basis for effective self-regulating quality control of its own members.

Modern information and communications technology can be harnessed to build powerful global business networks that enables businesses to choose their own partners cheaply and quickly – and identify business opportunities anywhere in the world.

BAB enables businesses to do what they do well at home with the same level of success anywhere in the world. It uses technology to provide a direct route to market entry whilst widening the horizons of opportunity. It also helps create a level playing field for trade that is open to businesses and organisations of any size and national origin.

Business Across Borders acts purely as a facilitator and provides no consultancy services itself.