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MediaPost | Marketing News
News and commentary for marketing professionals - from MediaPost.
| Feb 08, 2010 |
Marketing Daily: Ram Truck Re-Ups With Raminator
Chrysler Group's Ram Truck sub-brand is renewing its eight-year-old monster truck racing partnership with Hall Brothers Racing's "Raminator" monster truck.
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| Feb 08, 2010 |
Marketing Daily: Ford Partners With PBS For Black History Month
Ford has inked a partnership with PBS around "For Love of Liberty: The Story of America's Black Patriots." The partnership comes as Ford also hosts its Annual Black History Month Celebration in Detroit on Feb. 19.
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| Feb 08, 2010 |
Marketing Daily: ANA: Fewer Foresee Death Of TV Spot In Decade
There was also a high level of interest in branded entertainment and interactive TV in the ANA's survey. Four-fifths of the respondents said branded entertainment will play a bigger role in the future, and 38% plan to spend more on branded entertainment as an alternative to the 30-second commercial.
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| Feb 08, 2010 |
Around the Net In Brand Marketing: Customer Satisfaction Must Be No. 1 Priority
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| Feb 08, 2010 |
Around the Net In Brand Marketing: As Social Media Grows, Consumers Trust Their Friends Less
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| Feb 08, 2010 |
Around the Net In Brand Marketing: Kraft's Rosenfeld Working Hard To Ensure Cadbury Deal Succeeds
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| Feb 08, 2010 |
Around the Net In Brand Marketing: Click Here To Hear What Seth Godin Has To Say
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| Feb 08, 2010 |
Around the Net In Brand Marketing: Granny-Bashing Sweet For Snickers Super Bowl Spot
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| Feb 08, 2010 |
Marketing: Travel: Real-Time Bidding Is The Real Deal
RTB lets advertisers define a set of parameters under which they're willing to pay more, or less, for a given profile.
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| Feb 08, 2010 |
Engage:Boomers: Social Media Redux: It's Here To Stay
It's not entirely surprising that Facebook is their social network of choice since Boomers view social networks as a way to stay in touch with family and friends. This may also explain why Boomer-specific social networks never took off: Boomers need a multi-generational network and thus far only Facebook fits the bill.
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| Feb 08, 2010 |
Marketing Daily:
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| Feb 08, 2010 |
Marketing Daily: Real Brand Opportunities In A Virtual Economy
Casual and social focused games are serious business for advertisers looking for opportunities to boost their bottom line.
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| Feb 08, 2010 |
Marketing Daily: Saints Shine, Bud Disappoints, And Google Gains
"The Bud ads, especially, were a big letdown," says Steve McKee, president of McKee Wallwork Cleveland, the Albuquerque, N.M.-based ad agency that has organized the Adbowl for 10 years running. "It's almost like the ads are frozen in time, and the Clydesdale spot, with the longhorn running aside it, was beyond bad."
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| Feb 06, 2010 |
Marketing Daily: Who Buys Car Wax?
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| Feb 06, 2010 |
Marketing Daily: Nissan U.S. Marketing Leadership Changes
Nissan will get new North American marketing leadership as part of a series of changes the Yokohama, Japan-based company has planned.
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| Feb 06, 2010 |
Marketing Daily: IHOP Benefits Children's Miracle Network
In celebration of National Pancake Day (Feb. 23), IHOP restaurants will offer each guest a free short stack of buttermilk pancakes between 7 a.m. and 10 p.m., and in return invite guests to make a donation to the Children's Miracle Network.
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| Feb 06, 2010 |
Marketing Daily: Old Spice, NASCAR's Stewart Auction Towels
Old Spice and two-time NASCAR Sprint Cup Series champion Tony Stewart are doing Victory Towel Auctions, giving fans the opportunity to bid on a piece of racing history and help those in need.
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| Feb 06, 2010 |
Marketing Daily: Michigan's Travel Campaign Shows ROI
Travel Michigan's "Pure Michigan" ad campaign continues to deliver a significant return on investment according to a recent study conducted by Longwoods International, a research firm specializing in tourism advertising return on investment.
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| Feb 06, 2010 |
Marketing Daily: Jones Supports Jobs For African Women
The collaboration is being promoted online via "aggressive social media outreach" including Rachel Rachel Roy's Facebook fan page and Twitter, says Amy Rapawy, vice president, marketing at Jones Apparel Group Inc. Direct marketing is also planned.
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| Feb 06, 2010 |
Marketing Daily: Cars.com Launches Mobile Shopping Application
"Mobile is "huge for us and has been a focal point for the last two Super Bowl ads we have run," says a spokesperson, who adds that it is Cars.com's fastest-growing segment. "If you think about how people are shopping for cars, a lot of people access data from a dealer lot so they can gather information for negotiating; it's a huge advantage."
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