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MediaPost | Online Media News
News and commentary for online media, marketing and advertising professionals - from MediaPost.
| Mar 19, 2010 |
Daily Online Examiner: Web Site Allowed To Restore Fake News Item
Vacating one of the more outrageous judicial actions against Web publishers, a court in Louisiana this week reportedly overturned a restraining order directing the publisher of Hammond Action News to remove a parody from his Web site.
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| Mar 19, 2010 |
Around the Net in Search Marketing: How To Improve Faceted Navigation
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| Mar 19, 2010 |
Behavioral Insider: Publishers' Missed Opportunity: Be Our Guest
There is a lot to be learned from Mickey Mouse, and sometimes the lesson is as simple as that legendary character-turned-logo. At this week's OMMA Global in San Francisco, Disney Online's Brad Davis, senior vice president, online ad sales, brought a refreshing perspective to the panel on privacy: "Can Publishers Take Ownership of Privacy?"
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| Mar 19, 2010 |
Around the Net in Search Marketing: How Google Conversion Optimizer Can Improve Paid Search Campaigns
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| Mar 19, 2010 |
Around the Net in Search Marketing: How To Avoid Missed PPC Opportunities
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| Mar 19, 2010 |
Around the Net in Search Marketing: How To Set Up A Mobile Paid Search Campaign
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| Mar 19, 2010 |
Around the Net In Online Marketing: Research: Twitter Followers Don't Equal Influence
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| Mar 19, 2010 |
Around the Net In Online Marketing: Hitwise: Facebookers Make Loyal Readers
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| Mar 19, 2010 |
Around the Net In Online Marketing: Report: Publishers Balking At iPad Partnerships
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| Mar 19, 2010 |
Around the Net In Online Marketing: Envisioning A Google-less China
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| Mar 19, 2010 |
Around the Net In Online Marketing: Data: Games Will Rule iPad
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| Mar 19, 2010 |
Gaming Insider: EA Selects Single Player For In-Game Ads
The news that EA is dropping third parties from selling into the company's dynamic in-game ad inventory is a pretty interesting development. At first blush, it looks like a move to increase margins and control pricing of the inventory. The more I think about the announcement, though, the more I hope the rabbit hole goes deeper.
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| Mar 19, 2010 |
Around the Net In Online Marketing: Theories Abound About Why Viacom Went After YouTube
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| Mar 19, 2010 |
Online Media Daily: Yahoo Gives 'Life' To Discovery Promo
Discovery Channel is partnering with Yahoo on an ambitious promotional effort for the cable TV network's high-profile "Life" series debuting March 21.
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| Mar 19, 2010 |
Online Spin: How To Create Customer Trust, Loyalty And A Great Brand Reputation
I recently wrote about the growing hype in marketing circles around customer satisfaction and the Net Promoter methodology. The point of that post was to underscore that customer satisfaction and loyalty scoring is worthless if a company is not going to act on the intelligence. That column prompted a thoughtful reply from my friend Bruce Ertmann, a marketing veteran in the automotive industry: satisfaction scores are great, but what matters most is delivering on the promise.
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| Mar 19, 2010 |
Online Media Daily: Talking 'Bout My Ge-Ge-Generation
Saying he deplores the lack of understanding about the importance of history and tradition among today's kids "who have no tradition other than slavish devotion to pop fads, digital social media and Cheetos," Mike Crosson, publisher of SocialMediopolis.com, is especially upset about music.
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| Mar 19, 2010 |
Online Media Daily: Talking 'Bout My Ge-Ge-Generation
Saying he deplores the lack of understanding about the importance of history and tradition among today's kids "who have no tradition other than slavish devotion to pop fads, digital social media and Cheetos," Mike Crosson, publisher of SocialMediopolis.com is especially upset about music.
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| Mar 19, 2010 |
Online Media Daily: LBi Names Isaac Global Head Of Planning
Digital agency LBi International on Thursday named Jonathan Isaac as its new Global Head of Planning. In this newly created position, Isaac will be responsible for overseeing the expansion and integration of LBi's strategy and planning service offering throughout its global network.
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| Mar 19, 2010 |
Online Media Daily: Report: Android Impressions Jumped 25% In February
Impressions from Android-based phones grew 25% in February, marking the biggest monthly increase for the Google operating system to date, according to the latest metrics report from mobile ad network Millennial Media.
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| Mar 19, 2010 |
Online Media Daily: Sprint Getting Nexus One
Sprint is the latest major carrier to announce plans to offer a version of Google's Nexus One smartphone, although it didn't provide pricing details or an exact launch date.
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