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2010: The year big brands phoned in their Super Bowl ads. It might explain why most men were pantsless.

Networked Insights plans to announce this week several features in its SocialSense platform that should give marketers more insight into chatter across social media channels. The benefits range from tighter integration with Twitter and Quantcast, to date-range analysis, and trending based on insights and keyword tag clouds.

Sophie Kleber, experience lead at Brooklyn, NY-based Huge, will be Raw blogging from the Ted2010 conference in California from February 9-13, sharing her unfiltered thoughts and learnings as the conference progresses. You can follow her here.

Following a renegotiation of an existing ad placement partnership, Facebook will no longer run Microsoft display ads on its popular social network. The two companies, have, however, expanded their search partnership, which is obviously good news for Microsoft's search engine Bing.

Video network Digital Broadcasting Group has integrated Datran Media's Aperture digital audience measurement technology across its platform, the companies announced Monday. DBG's agency and brand clients will now have access to Aperture's data-driven audience measurement platform, and reporting and analytics capabilities.

Three numbers: 90; 10; 0. 90 is the percent of total time spent on an email campaign during which email marketers work on getting that campaign out the door. 10 is the percent of time spent in reporting and analysis. And zero is the amount of time most marketers spend figuring out how to optimize a program.

At 8:30 a.m. Friday I swooped into The Princeton Club for The Social Media Society's contribution to Social Media Week New York: "Social Media Marketing and Millennials," an interactive focus group moderated by Doug Akin, ringleader and Chief Engagement Officer at Mr. Youth. Akin was actually the last to arrive, which no doubt had the coffee stinging Society founder Persia Tatar's belly a bit, but he had good reason for his late entry: he'd gone to the wrong Ivy League Club. How did he straighten himself out? "I saw a bunch of people from Mr. Youth checking into The Princeton Club on Foursquare."

Through an alliance with The Nielsen Co., mobile ad exchange Mobclix will give mobile advertisers and publishers the ability to target specific audiences based on their lifestyles, buying habits, media preferences and openness to adopting new technologies.

Social networking site Tagged.com has agreed to destroy email addresses it collected from users who allegedly were duped into sharing their contact lists. The company also promised to provide all U.S. users with a "clear and conspicuous" means to cancel their accounts.